The Rundown 12.13.2017

Happy Holidays and welcome to the final edition of The Rundown for 2017! As you know,  I'll be back in action next year, kicking things off  with a Best Of 2017 Special Edition before bringing The Rundown back on January 10th .  

Until then, please enjoy this issue, one filled with some stellar articles focused on industry and professional issues and "norms" that we need to finally crush and re-write in 2018. Are you up for the challenge? No? You want to just enjoy the holidays and fill-up on cookies and cocoa? Oh, ok. Fine. For now.

But trust me, if I have anything to say about it? 2018 is going to be a wild, engaging, transformative ride and I'm looking for a few folks to help me drive the bus. 


The NonProfit Sector Must Move From Transaction to Collaboration

  • Here is the funny thing: this article is true for some nonprofits and false for others and that's why I love it so much. If you're probably a bigger, well-established nonprofit? This will speak to you on a very different level than a smaller, newer nonprofit. Interestingly in almost contrasting ways. But that's what makes it such an important read for all of us.
  • Smartly written by Jason Ricci at NewCo Shift, he's exploring how data-driven interests shouldn't mean we're ignoring the need for passionate narrative and creating collaborative connections. 

3 minute read w/o video

The False Linear Story That Hurts Us

  • I honestly do this all the time, attempt to re-package my personal and professional history to fit a simple, linear timeline that explains where I came from and how it relates to my today. As if it's important to attempt to prove that everything happens for a reason, or some nonsense. 
  • So I'm grateful that Prakash Raman had the vision and sense to point it out and as he says "...challenge you to do away with the linear story, and instead start telling your non-linear and individually beautiful story full of ups, downs, angels, and demons." 

3 minute read

A Fucking Nonprofit Revolution

  • If you've ever worked with me, then you know I swear from time to time. Ok, maybe a lot. So this headline grabbed me, but then it's contents shook me on the subject of how nonprofits are dynamic investment and problem-solving engines that are still somehow treated like cute little pastimes. 
  • And even if your sensibilities are turned off by the headline, you can't ignore this extremely smart and passionate voice of Rachel Renock at the Nonprofit Revolution, taking a vocal stand for all of us. 

4 minute read


We all know the classic nonprofit terms and definitions governing the sector, but what happens when we need new ones? So Team Rhinocorn decided to suggest new thoughtful or playful terms we think need introduced into the nonprofit lexicon.

Annual Storybook

noun | Similar to an annual report, a voluntary publication of mission and stakeholder (i.e.: volunteer, staff, board, partner, beneficiary) stories published by a foundation or corporation describing the year's activities and accomplishments.

"We felt like our annual report was effective, but too dry and cold, so we started publishing a supplemental Annual Storybook to help flesh out our day to day stories from our volunteers and beneficiaries. It helped us capture a voice and vision that went beyond the numbers and spelled out our successes and struggles."



"I like to compare the holiday season with the way a child listens to a favorite story. The pleasure is in the familiar way the story begins, the anticipation of familiar turns it takes, the familiar moments of suspense, and the familiar climax and ending."

Fred Rogers (Mr. Rogers)