The Rundown 11.22.2017

Special Thanksgiving Edition

Welcome to the Special Thanksgiving Edition of The Rundown! What's so special, you ask?  Mostly you. I put this little idea together to curate all of my favorite articles each week and almost a year later, hundreds of people have subscribed and over a thousand people read The Rundown each and every week. 

I didn't know what might happen. Would people find value in this idea? Would the idea of informational networking take root? I'm proud to say it seems like people get it, and moreover, honestly appreciate it. Heck, some of you even say it's your favorite thing to read every week. You beautiful liars. 

So thank you. This special edition is for you, the reader. No matter what you do in the nonprofit industry, thank you for reading, for sharing, and for trusting me with showcasing what I think is the best of the best the industry and it's leaders are producing each and every week. Happy Thanksgiving! 


Are You Skipping Thanksgiving Too?

  • The very second you've turned off your lights to the last trick-or-treater, you can hear it on the wind: Christmas music. We've all know it. The question is, what happens when you start to skip Thanksgiving at your nonprofit too?
  • A smart question asked by Kristina Leroux at Kivi's Nonprofit Communications Blog, she makes the argument that while a new cultural norm, it shouldn't be one for the nonprofit industry.

4 minute read

INFOGRAPHIC: The ULTIMATE Thank You for Nonprofits

  • A thank you by any other name doesn't always smell just as sweet. We all know this. So how do you honestly craft just the very best, most earnest, thank you to a donor or volunteer or stakeholder that'll really express your true feelings and make them feel legitimately thanked?
  • Look for further than a really slick infographic by Allison Gauss at Classy who helps you craft the best thank you possible. And she wins bonus points for kindly reminding folks that a real thank you shouldn't include a "donate here" feature. *cough*

3 minute read 

4 Inspiring Nonprofit Year-End Thank You Videos

  • One of my very favorite thank you mediums is video. There are some really creative ways you can use video to tell a thank you story to donors and volunteers and when done right, it really resonates deeply. 
  • So big thanks to Steven Shattuck at Bloomerang for showcasing four different ways that can be done without having to great some massive storyboard or vision that still create a massive impact. 

4 minute read w/o videos (about 2min each)

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

  • I often think talking about our volunteers should be every nonprofit's second major marketing narrative. They are often the life's blood of any organization and their stories are not just missional, but compelling and inviting.
  • So while a list of ideas to thank volunteers isn't news to most of us, Julie Dietz over at Higher Logic brings three really important ideas to light with #'s 1, 4 and 5. If you're not doing these, you need to change things quickly. 

3 minute read

Help VolunteerMatch Promote over 300+ Thanksgiving Volunteer Opportunities!

  • While I'm not a fan of people only volunteering during Thanksgiving, there is a wealth of volunteerism truly needed during the holiday season. And so if you have a few hours to give, there are many nonprofits and charities looking to make good use of those hours. 
  • Case in point is a cool search feature by VolunteerMatch that will let you quickly search for Thanksgiving-centric volunteer needs based on your zipcode - so use and share this link with folks who could benefit. 


We all know the classic nonprofit terms and definitions governing the sector, but what happens when we need new ones? So Team Rhinocorn decided to suggest new thoughtful or playful terms we think need introduced into the nonprofit lexicon.

Proprietary Altruism

noun | the principle or practice of unselfish concern for, devotion to, or donation supporting the welfare of others, but with the demand that the donor gets exclusive brand, acknowledgement or ownership of the opportunity. 

"Oh, Company X was extremely excited about our mission to feed the hungry, but they want a proprietary altruism clause in their partnership agreement, getting full branding rights to the program for their gift. So we need to decide if that's ideal."



"Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings."

William Arthur Ward