The Rundown 10.4.2017

I believe The Rundown shouldn't just be a reflection of what a busy nonprofit engagement professional can experience to keep them smarter and more informed, but also a platform to invite new language and conversations in our everyday lives. It believe it should be progressive, not just expressive. 

So welcome to the refreshed Rundown, where I hope you enjoy the new layout and features. It's all to keep making this your absolute favorite nonprofit informational resource each and every week. Enjoy!

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My heart goes out this week to everyone affected by the shootings in Las Vegas.



Why It's Important To Understand The Donor Journey

  • Sometimes all it takes a different eye, a different lens to look at something with a fresh perspective. What is your donor's journey with your nonprofit, why does it matter and how do you actually influence the experience?
  • Outlined to perfection by Kari Wilson at Kindful, she introduces a different way to think not only about your donor's experience, but your ability to make it a journey worth repeating. 

5 minute read w/o links

Your most undervalued trait

  • Sometimes we need to hold a mirror up to ourselves, our goals, our very motivations in order to even grasp how someone else might be driven to do similar things. 
  • Talking specifically about her interpersonal relationship with giving, but having so much to do with how to better understand a donor's relationship too, Bea Boccalandro give us a peek into her own "Inner Giver" to shed light for all of us find ours and the "Inner Giver" of others. 

2 minute read

Why to Focus on Event Outcomes when Managing Volunteers

  • Outputs are easy, but outcomes? Those are often far more complicated. And the world between them matter tremendously. So if you're only focused on outputs as a volunteer manager you're not even scratching the surface of what you or your volunteers are truly capable of accomplishing.
  • Creating a conversation around this issue, Jana Wunderlich talks about the topic in a grounded, realistic manner before inviting us to respond with our own concerns and interests. 

3 minute read

Words Matter: Finding a Better Narrative for the Sector

  • Among a variety of language needs, it's clear to anyone in the industry that the nonprofit sector suffers from lacking a thoughtful and identifiable narrative to help better tell it's larger story. 
  • A topic and project passionately introduced by Robert Jones at the Independent Sector, you'll see that with the support of communications firms, Ogilvy and Springboard Partners, this project not only has great merit, it has dynamic legs. 

2 minute read



We all know the classic nonprofit terms and definitions governing the sector, but what happens when we need new ones to describe the day-to-day adventures and unique qualities that often lack a proper term? Welcome to the "Lexicon" section of The Rundown, where we aim to thoughtfully or playfully identify and explore a potential term or two we'd like to introduce into the nonprofit lexicon. 


noun | The sequence of processes involved in the distribution of a new policy or tool by someone at the headquartered or executive level of a nonprofit for the whole organization to use in accordance of a wish or command. 

"Do we think one email to everyone will work as the best comply chain announcement for the new HR policy updates?" 


What is the number one thing you wish donors knew better about your nonprofit?



"Slow down and enjoy life. It's not only the scenery you miss by going too fast - you also miss the sense of where you are going and why."
Eddie Cantor