BEN IS TEACHING THIS COURSE AS PART OF THE NTEN FACULTY
NTEN: Where the Nonprofit Technology Community Meets. NTEN aspires to a world where all nonprofit organizations use technology skillfully and confidently to meet community needs and fulfill their missions. NTEN is the membership organization of nonprofit technology professionals.
As a member of their educational Faculty, Ben will be teaching two separate courses in both spring and fall for their Nonprofit Technology Professional Certificate Program - an in-depth, certified training produced by NTEN in collaboration with the best and brightest in the nptech sector, the certificate covers best practices in technology planning and investment, digital strategy, and leadership.
Course Description: Intro to Fundraising Email Strategies
Email can be a powerful fundraising tool to engage your supporters and donors. However, it’s easy to fail if you’re not strategic. Your emails are not just up against the other informational or inspirational messages in someone’s inbox, they’re also competing with the potential donor’s other priorities.
This course will introduce you to effective email strategy basics and the tactics that help you get donations. Learn proven tips and tricks, as well as strategies to change direction if needed. Intro to Fundraising Email Strategies will help you understand how a good email communications strategy can harness your organization’s personality to emotionally influence recipients. Course materials will showcase industry leaders and their successful email storytelling and solicitation tactics, as well as including some tales of caution.
A week-long course that takes place on NTEN's Online Training Center.
Participants complete pre-readings, answer knowledge check questions, attend an online training, and receive feedback directly from faculty on a homework assignment.
Learning Objectives: Participants will be able to…
- Identify the tools to begin strategic email fundraising
- Develop your story to increase the chance a reader will open your email and consider donating
- Understand how email design, tone, and emotional tenor impact your donation ask