What is Nonprofit Partnership Advancement?

When corporations ask for help with their Corporate Social Responsibility efforts, your best response should be your Nonprofit Partnerships Advancement strategy...

For too long, CSR has been generically seen as a two-way road: a concept that both corporations and nonprofits alike engage within and benefit from. But it’s not. CSR is a concept that is owned and executed by the private sector and contains a wealth of concepts, laws, history and expectations beholden to the private sector. And while CSR often drives the private sector to partner with and engage with nonprofits, one of the largest difficulties for nonprofits is that they themselves don’t have a fully designed complementary “intake” or response model to reply powerfully in return.  Until now.

Focused on the dynamic design of nonprofits advancing their missions and efforts with the direct support of philanthropic and engagement partnerships, Nonprofit Partnership Advancement (NPA) is a strategy-based model that helps nonprofits move from reaction to preparation by promoting mission-driven alignments, rather than promoting "benefits" or classic sponsorship models.

Rhinocorn Consulting specializes in creating NPA platforms for any size nonprofit looking to develop effective partnerships - corporate or otherwise. 

Offered as a Comprehensive 5 Phase Process or as individual phases to consider à la carte, Rhinocorn will help any nonprofit:

  • Identify and design programming that advances your goals and mission first within a corporate partnership
  • Solicit, groom and grow your corporate partnerships to mutually invest in your mission-based programming and growth
  • Showcase your engagement array (volunteerism, co-brand, marketing, media, etc.) up front and invite your corporate partners to share their engagement plans for you in return.

NPA Comprehensive 5 Phase Process

Asset Mapping
Has your nonprofit identified and organized your strengths and resources to discover solutions for increased corporate engagement and relationship development? Focused on your whole organization, Rhinocorn will help asset map your annual, special event and daily programming to showcase how to increase corporate relationship development.

Mission vs. Motion Mapping
Do you know which of your assets help advance your mission and which assets are just simply branded content? Rhinocorn will help identify your “mission vs. motion” assets, allowing your organization to always lead with mission-driven opportunities to engage your corporate partners.

Creative Program & New Asset Development
Does your organization have enough mission-driven assets to excite your corporate partners? Focused on your growth and development goals, Rhinocorn will help identify creative asset and programming concepts to build new public programming, fundraising, marketing, event and engagement models.

Moving Away from Benefits to Design Alignments
Are you still offering "benefits" to your partnerships instead of inviting them to more properly leverage your partnership to take advantage of alignments and collaborations? Leading with your mission-based assets, Rhinocorn will help your organization build a dynamic Relationship Matrix and Giving Level model focused on using your assets to move away from benefits and toward progressive relationship-building options that focus on collaborative alignments and advancements. 

Creating a Collaborative Culture
Is your organization collectively ready to meet the challenges of a newly organized Corporate Relationship Advancement process? Let Rhinocorn help you create a process that builds on the strengths of your organization and accounts for the obstacle you may face to create a collaborative culture that drives your mission and new corporate relationship goals powerfully.

Contact us today if your nonprofit would like to learn more!

More readings on Nonprofit Partnership Advancement: